Background

Summary

Over 17 years industry experience with expertise in Brand Management, Product Marketing, Product Launch / Planning and Business Development. Background in Consumer and Business to Business Marketing. Proven ability to lead cross-functional teams to win business. Effective written and oral communication skills.

Specialties:Brand Management, Product Launch, Marcom Development, Sales Training, Industry Speaking, Six Sigma Analysis, Television Sales, Tradeshow Planning, Technical Customer Support

Experience

Sr. Product Manager

Cisco
– (1 year)
Product Manager for all non-DVR Set Top Boxes (High Definition and Standard Definition). Responsibile for Product Definition & Roadmap, Business Cases and Launch. Team leader on all launch activities.
(Open)4 recommendations, including:
  • Bradford Rogers
    Bradford Rogers
    Sr. Manager Mechanical Engineering and Industrial Design at Cisco
    Bruce has been instrumental in developing requirements with customers for new CE devices and in working closely with the...View
  • Len Auton
    Len Auton
    Business Development, Cisco SPVTG
    Bruce is a conscientious and dedicated team member. I had the pleasure of working with him on an important project and was...View
2 more recommendations

Minister of Music

Berean Church
– (1 year)

Alumni

Lee Hecht Harrison
– (1 year)

Product Marketing Manager

JDSU, Inc.
– (2 years 3 months)
Developed and directed all launch activities, sales communications, tradeshow demonstrations and marcom activity for 2 product lines
• Launched the DSAM V3.0,3.1 Test Meter & 3.2 and the QT-1100 Monitoring System
• Developed and delivered product sales training in North America, Germany, Chile’ and Argentina. Additionally, provided sales support in Amsterdam, France, Romania, Austria and Hungary.
• Developed competitive analysis for all major cable competitors
• Developed new marcom including: FLASH Demo, Cable Networks Catalog, Product Brochures/Sales Sheets, Quick Cards and Training Videos and managed the development of the DSAM Digital Video Impairment Test Set
• Presented VoIP Testing seminars to several SCTE chapters in North America and organized CND webinar strategy
• Grew year/year revenue by 68% from the Ntl. Cable TV Coop (NCTC)
(Open)5 recommendations, including:
  • Rob Flask
    Rob Flask
    Market Segment Manager/Business Development at JDSU
    I could always count on Bruce to take on and tackle any new assignment that was given to him. Bruce's flexibility,...View
  • Ben Ling
    Ben Ling
    Managing Director, Executive Recruiting - benl@psg-emp.com
    I thoroughly enjoyed working with Bruce as a client. I have worked with thousands of candidates throughout my career and...View
3 more recommendations

Sr. Brand Manager

DELL
– (3 years 10 months)
Directed all marketing activities relating to refurbished Dell Electronics & Accessories (Laser, AIO and Inkjet Printers, Axim PDAs and Jukebox MP3s).

Managed a $15M P&L (revenue, units, recovery & margin) through promotions, pricing, channel development and marketing programs based on in-coming inventory of E&A products.

Presented key issues/strategies at Segment Product Councils

Lead monthly Catalog Marcom planning sessions.

Designed and delivered the key deliverables for the launch of new platforms including: coordinating launch event meetings, sales training, and planning for events in all call centers (Nashville, Austin, Waco, Panama, etc.).

Drove cross-functional team members on XLR8 launch deliverables: Supply, Public Relations, Pricing, Product Group/Finance, Brand and Segments.

Tracked CRU/CMUs and Attach Rates for Dimension Mainstream products ($2.5B category).
(Open)4 recommendations, including:
  • Leilani Scott
    Leilani Scott
    Vice President, Human Resources at TE Connectivity
    Bruce is a dedicated professional always willing to go the extra mile to get things accomplished! Bruce and I worked...View
  • Tabitha Upshaw
    Tabitha Upshaw
    Director of Brand Planning & Strategy at SunPower Corporation
    Bruce is very customer focused and does what ever is required to ensure quality launches. He thinks about the little things...View
2 more recommendations

Sr. Mgr. Market Development

Nortel Networks
– (8 years 1 month)
Performed all aspects of account marketing including competitive analysis, business case development, commercial pricing, technical briefings, customer issue resolution, marketing programs deployment and management, forecasting, equipment trials, technology updates, feature requirement capture/prioritization, sales training, tradeshow strategies & customer deliveries.
• Successfully organized and managed a team to win a global $100M Optical Equipment RFP for XO Communications
• Provided consulting on XO Communications $25M Pan European Long Haul RFP; “short-listed” (1/3)
• Served as Exec. Assistant to the CLEC Vice-president, owning the Strategic Plan - identified an incremental $100M
• Escalated Nextlink delivery issues - pulled in an $800K order through escalation

Sr. Analyst

DuPont
– (2 years)

Electrical Engineer

NASA
– (2 years)

Additional Info

  • Interests

  • Personal Details

  • Advice for Contacting Bruce

    You may contact me at 317-869-8502 on my cell phone.

    • Organizations

    NBMBAA

    Honors & Awards

    “Oscer” Marcom Award – 3/08
    Capitol City Church Director’s Award – 4/07
    JDSU Letter of Merit – 6/07
    Six Sigma Greenbelt Award - 12/05
    Dell Ovation Award - 4/05
    Dell Significant Achiever Award – 8/04
    Four Dell “Director Spotlight” Awards; 2002, 2003, 2004
    Dell Ovation Award – 2/04
    Dell Ovation Award - 6/02
    Nortel Networks Optical PRIDE Award - 3/01
    Nortel Networks - Optical Strategic Win Award ($10K) - 11/00
    Nortel Networks “Circle of Excellence” nomination - 11/00
    Nortel Networks Sales Team Award – ($3K) - 1/01
    Ben Hill UMC, Choir Appreciation Award 12/99
    Nortel Networks “Exceed” Rating - 1/00

    Languages

    1. English

      Native or bilingual proficiency

    Recommendations

      1. Sylvia Wilson
        Sylvia Wilson
        Executive Administrative Assistant
        Sylvia does her work with a positive attitude. She supported me as minister of music and I enjoyed working with her as part of my extended team.

        Bruce Seawood
        November 30, 2012, Bruce managed Sylvia indirectly at Capitol City SDA Church
      2. James Mills Jr., PMP, MBA
        James Mills Jr., PMP, MBA
        Senior Program Manager
        James was a great mentor to me at Cisco. He understood the complete product life cycle and provided excellent project management support to my Product Management team. I strongly recommend him to anyone looking for a PMP certified Project Manager who understands technical details.

        Bruce Seawood
        August 30, 2011, Bruce worked with James at Cisco Systems
      3. Leilani Scott
        Leilani Scott
        Sr. HR Generalist
        Leilani is a great person to work with. She understands the relationsihps between HR and the Business Units. She is detailed oriented and I highly recommend her work. She has led many teams to successfully complete highly complex projects.
        October 31, 2010, Bruce worked with Leilani at Dell
      4. Debbie Liggett
        Debbie Liggett
        Realtor
        Debbie provided excellent service. She was very informative about the area and very flexible. I highly recommend her services.

        Bruce Seawood
        July 4, 2010, Bruce was Debbie's client
      5. Ben Ling
        Ben Ling
        Managing Director, Executive Recruiting
        Ben was very instrumental in presenting new career opportunities for me that matched my skill profile. He was a pleasure to work with and I strongly recommend his services.
        July 30, 2009, Bruce was with another company when working with Ben at Priority Search Group
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